Let’s Make Athletics Lucrative In Ghana - Mr Charles Abeiku Forson

Let’s Make Athletics Lucrative In Ghana – Mr Charles Abeiku Forson

Mr. Abeiku Forson popularly known as “Daakye” is the Chief Executive Officer (CEO) of the famous athletics club the “Daakye Runners Club” based in Agona Swedru in the Central Region of Ghana. He is one of the outspoken managers in Athletics and also part of Athleticshour.com initiative “Better Ghana Athletics Agenda”.

Athletics in Ghana has become one of the favourite sports but we don’t see any improvement in it. According to him, Athletics is a lucrative business and it’s on the same level as football, boxing, volleyball amongst others.

I don’t see it is a business here in Ghana but serious business outside Ghana. Most Ghanaian athletes and coaches see it to be charity work and charity doesn’t pay.

Football is moving and getting a lot of attention all over and has many stakeholders and investors because is not seen as a charity but as a serious business. In other for Ghana Athletics to move as we want, we need to take it as a serious business”, said Chief Executive Officer (CEO) Mr. Charles Abeiku Forson.

He again elaborated on why the individuals don’t want to invest in our Athletics. He further asked some questions about the reasons why and how we should make running a lucrative business. To convince and lure an investor into our sports is very difficult. But football is always getting sponsorships and big companies are partnering with them. So what’s wrong with Athletics now. We need to think outside the box.

“How would you convince someone to invest in running?

What are the business opportunities that you would open for him/her to know he won’t lose?

How would you convince him/her to know it pays when he/she invest in it?

We don’t get many sponsors because the business is turning to Charity” he added.

Source: www.athleticshour.com

By Athleticshour

Sekyere Richard has had a 10-year involvement in the sport of athletics. He holds a Diploma in Physical Fitness. Sekyere has experienced the sport as a middle/distance athlete, coach, and now journalist and blogger. Sekyere has published several articles on athletics from Ghanaian Athletics to World Athletics. He currently owns and manages the content and marketing development of Athletics Hour. "I am passionate about sports, love writing and interviewing, traveling, and meeting new athletes and coaches. I like to expose the hidden talents in the youth and I am always in search of talents across Ghana". I have volunteered in one of the biggest ultra-marathons in the world "The Elton Ultra Marathon in Russia. Covered many races in Ghana including ECOWAS CAA Region II Championship and multiple roads and track races in Ghana. In 2021, he launched the "Better Ghana Athletics Agenda", which will help support organisers, athletes and coaches in all directions.

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